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The latest updates, stories, ideas and guides from the Glue Up team.

Member Acquisition Cost vs Lifetime Value: What's the Difference
6 dakika read
To ensure your organization makes smart decisions about member recruitment and…
Glue Up Monthly Updates: June 2024
3 dakika read
Last month, we introduced a slew of cool new features, perfect for kicking back and…
A Guide to Membership Tracking for Associations and Chambers
11 dakika read
Any association or chamber thrives on strong member relationships. If the members…
Event Intelligence: Transforming Events from Hunches to Data-Driven Decisions
9 dakika read
Events are the driving force of associations, nurturing connections, sparking…
Seeing into the Future: Predictive Analytics for Associations
Decisions backed by data are far more accurate than decisions backed by assumptions…
A Practical 5-Step Guide to Improving Member Satisfaction
7 dakika read
Keeping members satisfied is crucial for any successful association. While small…
9 Ways to Use Social Media to Brand Your Events
8 dakika read
Event marketing, and by extension marketing itself, is all about attention. It’s…
How to Find the Perfect Event Venue: A 10-Step Guide
8 dakika read
Whether for business or pleasure, events require careful planning, attention to…
6 Ways Digital Transformation Impact Event Attendee Experiences
8 dakika read
Digital transformation has become a 21st-century buzzword. It refers to the fast-…
3 Ways Brands Use Marketing Events to Grow
8 dakika read
In today's digital era as brands, we have the power to connect with hundreds and…
30 Creative Hackathon Ideas that Push Innovation
13 dakika read
2018 was a golden year for hackathons following a spike of 140% in 2017 and there…
The 24 Rights and Wrongs When Catering at Events
7 dakika read
What are the rights and wrongs of event catering? So, you have everything set for…
Top Digital Transformation Strategies That Can Help Member-Based Organizations Scale Up
18 dakika read
Last Updated: March 1, 2024 Developing digital transformation strategies is vital…
The Role of Artificial Intelligence in Digital Transformation for Member-Based Organizations
13 dakika read
Last Updated: March 15, 2024 Artificial intelligence is one of the core…
Top 10 Ways to Use AI to Supercharge Association's Membership Strategy
Last updated: December 29, 2023 Many organizations are turning to AI to…
15 Email Marketing Strategies to Engage Association Members
16 dakika read
Last Updated: April 25, 2024   Generic email marketing strategies do not…
20 Creative Video Ideas To Engage Your Association Members
13 dakika read
Last Updated: May 9, 2024   Your members want to be a part of your…
Top 11 Tips for Effective Member Communication
Communication is the key to successfully running and growing your association. It's…
59+ Membership Form Templates For Associations
12 dakika read
Last updated: February 16, 2024   Looking for some impressive membership…
How to Start a New Chapter or Affiliate?
12 dakika read
Forming a local chapter is an excellent strategy for advancing an association's…