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Explore diverse insights, expert opinions, and practical advice on various subjects that impact associations, chambers, and nonprofits, helping you stay informed and adaptable in an ever-changing professional landscape.
2 minutes read
The rise of the internet has brought a new phenomenon: self-made superstars with…
1 minute read
2019进入下半年，营销人年初制定的规划和相应的预算也已经行至中场。CMO应该思考以下几个问题： 营销方向是否正确？…
1 minute read
互联网的崛起带动了一个新现象产生：白手起家的普通人可以通过互联网成为坐拥百万粉丝的超级巨星，其话语权之大甚至可赶超一些大品牌该现象何时兴起，且又能持续多久呢？目前，…
1 minute read
在市场营销领域，MARTECH已经成为了一种趋势。同时技术的基因已经渗透入现代企业工作的各个方面。 对于活动营销来说，除夕ntTech也是必不可少的新趋势。…
1 minute read
英国《金融时报》中文网（以下简称FT中文网）是英国《金融时报》集团旗下唯一的中文商业财经网站。提升网站在中国的品牌认知度、发展更多的订阅读者和合作伙伴是其首要目标…
1 minute read
营销自动化为企业带来更多的潜在客户，提升转换率，增加销售额。使用营销自动化的企业在销售线索和销售额上均会增加，销售效率可提升14%，而营销成本减少12%。…
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