Overview: Angel Yeast and Pilot Medical Exploring Success in the Yeast Industry and Medical Expansion
Angel Yeast
Angel Yeast is a global yeast extract manufacturer that has achieved recognition in both the Asian and global stages. Specializing in yeast-related products, the company has secured its position as the leading yeast producer in Asia and ranks second largest globally.
Key Strategies and Practices:
Media PR & Content Engagement: Angel Yeast places significant emphasis on building its international brand image through a precise combination of media public relations and digital content engagement.
Collaborating with Local Bakeries: The company promotes its products to overseas consumers, enhancing brand awareness and reputation.
Online and Offline Events
Actively participates in global exhibitions and events to improve brand visibility and engage directly with potential customers.
Global Exhibitions: Regular participation in exhibitions worldwide to showcase products, connect with potential customers, and explore new markets.
Angel Yeast exemplifies successful overseas expansion through strategic brand building, media engagement, and global events. The company's commitment to providing quality products is complemented by its proactive approach to customer engagement and relationship management in the international market.
Pilot Medical
Pilot Medical/Panther Healthcare is a leader in the medical industry, demonstrating expertise in overseas expansion and global market penetration. The company distinguishes itself through innovative strategies, including participation in global events, establishing academic platforms, and the clever utilization of CRM and private domain traffic platforms.
Industry Focus: Pilot Medical focuses on the medical industry, particularly on surgical training and clinical immersion.
Key Strategies and Practices:
Media PR & Content Engagement: Pilot Medical emphasizes brand promotion through media PR and content engagement establishing the Panther Surgical Academy to organize surgical training, master classes, and clinical immersion activities globally, adding value to the medical and surgical community.
Online and Offline Events: Recognizing the importance of direct engagement, the company hosts online events and participates in offline exhibitions globally.
Global Engagement: Actively participates in events such as master classes on minimally invasive surgery, international cancer diagnosis and treatment training, and seminars on the "One Belt and One Road" initiative.
Pilot Medical stands out in the medical industry for its successful overseas expansion, marked by strategic brand promotion, global engagement through events, and the establishment of academic platforms. The company is dedicated to continuous education, customer engagement, and leveraging advanced digital tools.
Path to Success: How Glue Up Ensured Growth for Angel Yeast and Pilot Medical
Deploying the "three axes" theory has proven to be a champion strategy for Angel Yeast and Pilot Medical. This theoretical framework, strategically implemented, has served as a guiding force, contributing to the success and growth of these companies.
Let's break down this theory further and examine how Glue Up facilitated the success of these Chinese companies on the global stage revealing a strategic collaboration.
"Three Axes" Part One: The exquisite combination of media PR and digital content
Glue Up has seamlessly provided a seamless combination of media public relations (PR) and digital content strategies to enhance the international brand image and customer engagement for Angel Yeast and Pilot Medical.
Let's find out the ways Glue Up has contributed to the success of these companies:
Media Public Relations (PR)
Glue Up has facilitated cooperative relationships with media outlets, a critical step in building brand exposure, trust, and awareness in overseas markets for Chinese companies like Angel Yeast and Pilot Medical.
These companies have effectively utilized media channels to increase brand exposure, demonstrating product/service advantages to potential customers. This has built brand trust and basic awareness crucial for international market penetration.
Digital Content Marketing
Glue Up has empowered both companies to build and manage their digital content distribution channels. Angel Yeast and Pilot Medical have utilized these channels to release content related to products and services, attracting a substantial following and loyal consumers.
By providing valuable content, both companies have attracted potential customers, built connections, and converted them into loyal customers through strategic incubation. Glue Up has enabled the creation of marketing emails and newsletters, allowing Angel Yeast and Pilot Medical to maintain customer loyalty through consistent communication and value-driven content distribution.
Integration of Media PR and Digital Content
- Email Marketing Integration: Through Glue Up's content marketing cloud, Angel Yeast has utilized overseas customers' preferred email communication methods. This has enabled the production of industry newsletters, digital content, and event invitations, showcasing the company's products and values to a global audience.
- Intelligent Two-Way Mechanism: Glue Up has transformed content marketing into an "intelligent two-way" mechanism for both companies. It has streamlined the creation of marketing emails, enabling one-click distribution to thousands of recipients. Simultaneously, real-time tracking and monitoring features allowed the analysis of open rates, click rates, and bounce reasons, enhancing the effectiveness of content delivery.
- Data Monitoring and Evaluation: Glue Up's "Marketing Email Report" function has provided robust data monitoring for each marketing email. This feature has facilitated the evaluation of performance metrics, helping Angel Yeast and Pilot Medical make informed decisions based on open rates, clickthrough rates, and other key indicators.
"Three Axes" Theory Part Two: Online Events, Offline Exhibitions
"Three Axes" Theory Part Two, focuses on engagement through direct communication and brand exposure. Let's explore how Glue Up has facilitated this strategy for Angel Yeast and Pilot Medical, enabling them to expand their presence overseas:
Online Events
Angel Yeast and Pilot Medical have leveraged Glue Up's integrated event marketing cloud to conduct online events, including webinars, presentations, and live social media broadcasts. Glue Up has enabled the creation of effective event landing pages, allowing companies to showcase their products and services to a global audience. Angel Yeast, for example, uses this platform to reach customers worldwide, displaying products and promoting its yeast brand through online events.
The "Ask For A Sample" button in Angel Yeast's emails, integrated with Glue Up, has been a lead generation tool. This facilitates the collection of potential customer information for further incubation, allowing for personalized communication and fostering relationships.
Offline Exhibitions
Angel Yeast and Pilot Medical have prioritized offline exhibitions worldwide, enhancing their brand visibility and image. By attending trade shows and exhibitions facilitated by Glue Up, companies have communicated face-to-face with potential customers, industry players, and stakeholders.
Event Marketing
Offline exhibitions provide a platform for companies to gain insights into market trends, understand competitors, and connect with potential customers. Glue Up's integrated event marketing cloud enables the creation of exclusive event pages. Angel Yeast and Pilot Medical leverage this feature to publish activities, attract interested customers, and accumulate online digital content, contributing to a professional brand image.
Both companies highlight the ease of building event pages through Glue Up. The platform provides templates and multilingual support, allowing quick generation of international brand image pages without the need for designers or IT personnel.
Through Glue Up, Pilot Medical hosts dozens of academic training and seminars globally. The integrated online conference interactive cloud solution provides a comprehensive online event experience, offering high-quality interactive tools for participants and speakers.
Glue Up's platform supports post-event management, including managing digital business cards, facilitating further communication, and streamlining business negotiations.
“Three Axes” Part Three: CRM, Private Domain Traffic Platform Construction, Accumulation, Transformation
As facilitated by Glue Up, the integration of CRM (Customer Relationship Management) and private domain traffic platforms has been instrumental for Angel Yeast and Pilot Medical in leaving a significant impact overseas. Let's find out how these strategies align with the principles of the "Three Axes" Theory and have contributed to their success:
CRM Implementation
Glue Up's CRM solution has enabled Angel Yeast to uniformly manage customer data globally, fostering better customer relationships. The CRM platform assists in data integration across various marketing scenarios, including opportunity management, event marketing, and content marketing.
This results in a dynamic and data-driven approach to global expansion for Angel Yeast, helping them discover diversified needs, explore business opportunities, and enhance customer satisfaction.
Private Domain Traffic Platform
Glue Up's innovative CRM, utilized by Pilot Medical, ensures automatic customer data acquisition and uses the Opportunity Cloud for real-time follow-up on the sales process where businesses can convert customers into loyal patrons and increase sales revenue.
The CRM system tracks the interaction history between customers and the company, capturing details like participation in marketing activities, subscription history, and contributed income data. This data-driven approach enables Pilot Medical to understand customer interactions, fostering closer communication systematically.
Glue Up's CRM Impact
Glue Up's integrated cloud platform CRM system has transformed how both companies approach marketing operations. Pilot Medical, for example, has experienced "high quality and high efficiency" in completing marketing tasks, from event page construction to invitation letter design, with easy operation and quick deployment.
Glue Up's CRM seamlessly integrates all aspects of the event marketing process, from online invitations to self-service check-ins and post-event feedback. This end-to-end integration emphasizes a comprehensive approach to building customer relationships and maximizing the impact of marketing efforts. Angel Yeast and Pilot Medical leverage Glue Up's CRM for data-driven decision-making.
The platform's real-time data display and intelligent data review allow these companies to adapt and optimize strategies based on customer interactions and preferences.
Glue Up's Overall Impact on Angel Yeast & Pilot Medical - A Conclusive Overview“
Glue Up's collaboration with Angel Yeast and Pilot Medical includes enhanced brand exposure, improved trust, successful digital content engagement, efficient event marketing, academic platform success, robust CRM and data management, and effective utilization of a private domain traffic platform.
The collaboration with Glue Up translated into measurable success in various aspects, contributing to the growth and achievement of key objectives for both companies.
Partner with Glue Up and experience how Glue Up's one-stop solution can replicate this success for you. Book a demo to take the next step in unlocking your organization's potential.
