Discover how BECBC leverages Glue Up's all-in-one solution to track member engagement, streamline event registration, and boost communication, designing a vibrant and connected membership community.
Building a Connected Community: Introducing BECBC
BECBC (Britain's Energy Coast Business Cluster) is a dynamic network of aspirational organizations across all tiers of the energy sector supply chain. Focused on delivering business success and growth in Cumbria and beyond, BECBC aims to position the energy supply chain at the forefront of the business sector and develop a thriving community in the region.
BECBC's mission is to create an environment where members can do business together, benefiting both the members and their communities. The organization wants its members to leverage the nuclear capability within the area. Besides, BECBC enables its members to thrive by promoting collaboration and business opportunities across diverse sectors.
Streamlining Operations and Boosting Efficiency: BECBC Adopts Glue Up Technology
Recognizing the need for ongoing member engagement beyond scheduled meetings, the BECBC decided to upgrade its technology to improve connection and communication. Although their previous system was working well, they aimed for greater efficiency and chose Glue Up.
Glue Up's online community features have become a valuable asset, allowing members to interact and share information between meetings. Members have expressed appreciation for this new communication channel.
Event management through Glue Up has also simplified processes. The platform's user-friendly interface makes registration straightforward for members, and clear attendee tracking aids post-event analysis. Glue Up has effectively addressed the organization's need for detailed member engagement data.
Previously, tracking member activity and contributions was a challenge, but Glue Up's comprehensive analytics have provided insights into member attendance patterns and website engagement, supporting a more data-driven approach to membership management.
While the organization’s website offered some member engagement features, Glue Up’s offering complemented these to provide more opportunities for engagement. The platform, designed specifically for membership organizations, offers a focused solution that delivers significant value, improving their already effective system.
From Limited Engagement to Deeper Connections: BECBC's Journey of Exploration and Adoption of Glue Up
BECBC CEO, recognizing the need for a transitional approach, prioritized member engagement through open communication. This period of reflection involved understanding member value drivers and building continued engagement.
Early on, Victor, a colleague, introduced Glue Up as a potential solution. Initially hesitant, the CEO opted to explore Glue Up further. This decision arose from the organization's lack of a platform for member interaction between meetings, which was a key gap in their engagement strategy. The CEO explored Glue Up's functionalities deeper, marking their exploration's beginning.
Navigating New Tools: BECBC's Onboarding Process and Unveiling Glue Up's Capabilities
BECBC's onboarding process with Glue Up was swift, reflecting their desire for a quick solution. Since going live just a few months back, the organization has been continuously learning about the platform's functionalities. Notably, BECBC appreciates Glue Up's commitment to ongoing development. They receive regular updates on new features and improvements based on user feedback.
The support team at Glue Up has also been a positive aspect of the experience. BECBC members have the assurance of receiving prompt responses within 12 hours to any inquiries that may arise. This responsive support instills a sense of confidence in BECBC for their members' experience with the platform.
Time Management Efficiency: Impact of Glue Up on BECBC's Operations
Quantifying the exact time saved through Glue Up is challenging due to the CEO's continuous digital engagement. However, the platform has demonstrably improved its efficiency.
Glue Up has streamlined access to essential data, eliminating the need to manage and compile information from multiple Excel files. This translates to significant time savings for the CEO and her team.
Beyond Event Registration: How Glue Up Enhances the Member Experience at BECBC
Glue Up's impact extends beyond streamlining event registration for BECBC members. Here are some key highlights:
- Enhanced Pre-Event Engagement: The platform allows members to see who else is attending events, developing a sense of excitement and anticipation. This advanced knowledge of attendees facilitates networking opportunities within the event itself.
- Community Building: Glue Up's community features provide a space for members to connect and exchange information. This has led to instances of members directly connecting and exchanging business cards, building valuable business relationships.
- Streamlined Communication: The platform simplifies newsletter creation and distribution, saving the organization significant time. These professional-looking newsletters delivered directly to members' inboxes enhance the overall impression of BECBC.
Expanding the Toolkit: Exploring the Glue Up Manager App at BECBC
BECBC has explored the Glue Up Manager App in addition to the member-facing Glue Up community app. The manager app's attendee tracking capabilities have proven valuable for the organization.
While acknowledging some potential for streamlining functionalities across applications, the CEO finds the ability to conveniently check attendance data on a mobile device particularly useful. This confirms the team stays informed even during busy periods.
Addressing Internal Challenges: How Glue Up Benefits BECBC's Operations
While BECBC hasn't identified any specific internal issues resolved by Glue Up yet, the CEO and her team anticipate that continued exploration of the platform's capabilities will unlock further benefits for their operations.
Quantifying Impact: Are There Measurable Results from Glue Up at BECBC?
BECBC is currently focusing on member feedback and hasn't yet implemented measurable KPIs to track Glue Up's impact.
While the initial focus was on successful platform launch and member adoption, the organization plans to establish KPIs related to member acquisition, retention, and engagement rates in the coming year. This data will be instrumental in setting future targets and measuring Glue Up's ongoing contribution to BECBC's success.
The Glue Up Effect: Enhanced Engagement and a Focus on Member Connections
One transformative aspect of Glue Up for BECBC leadership is the access to valuable data. This centralized source of information empowers data-driven decision-making. The CEO highlights the ability to gauge the effectiveness of initiatives and chart a course for future success, marking a significant shift in their approach.
Leveraging Data for Success: BECBC's Exploration of Glue Up's Analytics and Engagement Features
Recognizing the importance of member engagement, BECBC plans to include it as a key metric for tracking success in the coming year. The CEO acknowledges the platform's simplicity in providing basic data like member engagement, which offers a valuable gauge of progress.
Tracking member renewal rates previously proved challenging. While Glue Up now facilitates this process, BECBC will utilize the platform's data collection capabilities to their full potential in the future. This will involve establishing a baseline renewal rate and then strategically using member engagement data to assess the impact of Glue Up on member retention over time.
Financial Focus: Does Glue Up Integrate with BECBC's Financial Systems?
Prior to Glue Up, BECBC utilized Stripe to make online payments through their website. However, the CEO finds the integration of Stripe within Glue Up to be a more streamlined solution. This integration simplifies the process of tracking and managing member payments, proving to be a valuable financial management tool for the organization.
BECBC's experience with Glue Up exemplifies the platform's ability to empower membership organizations. They've fostered a thriving online community that keeps members connected beyond meetings, leveraged data-driven insights to shape their strategies, and streamlined operations through effortless event management and communication.
Inspired by BECBC's success story? Book a free Glue Up demo and discover how Glue Up can help your organization build a stronger, more engaged membership community.
