Contact our office in Beijing

We're here to help. Please fill out this quick form and we'll get back to you shortly

Why AI-Driven Tools Like Glue Up Are the Next Big Thing in Association Technology

Senior Content Writer
4 minutes read
Published:
Last updated: February 01, 2025

You’re swamped. You have 500 unread emails, your latest event has half the expected registrations, and renewal reminders? Let’s just say some members are slipping through the cracks.  

You didn’t sign up for this much chaos—but you also know you’re not alone. Associations everywhere are juggling manual processes, disengaged members, and a growing list of administrative headaches.  

What if you had a tool that handled the grunt work, predicted member needs, and freed you up to focus on the bigger picture? AI-driven tools like Glue Up are the solution associations have been waiting for. 

Why Associations Need to Ditch Outdated Processes and Go Modern

Associations are struggling when they stick with outdated methods to manage members and communication. You’ve got spreadsheets for tracking memberships, manual processes eating up time, and generic email blasts nobody opens. It’s annoying and it’s bad for growth. Switching to advanced solutions like Association Management Software (AMS) can help you fix these issues and stay ahead. Here’s the breakdown: 

Manual Processes Are Holding You Back 

Too many associations still rely on manual processes to handle memberships, event registrations, and renewals. Administrative teams waste hours tracking things that could be easily automated. This leaves little time for the big-picture stuff—like member engagement and growth strategies. 

What you’re losing is time and productivity. Automate repetitive tasks, and let your team focus on the important work. 

Member Churn Is a Real Problem 

Image
automation_in_action

 

Associations sticking with old-school systems are seeing up to 30% higher member churn compared to those using AI and automation tools. Members aren’t getting the personalized experiences they expect, and manual tracking means missed renewals. With AMS and AI, you can predict who’s likely to leave and re-engage them before they’re gone. 

Generic Communication Doesn’t Work Anymore 

Image
personalized_member_engagement

 

Sending the same email to all your members is like throwing spaghetti at a wall—most of it won’t stick. Members are overwhelmed with irrelevant emails, and instead of engaging, they unsubscribe or tune out. 

79% of members want personalized content. AI-powered tools within AMS platforms collect data on member preferences and send targeted messages that actually get opened and read. 

You’re Missing Out on Data-Driven Decisions 

Without real-time analytics, you’re flying blind. You can’t improve what you don’t measure, and guessing your members’ needs isn’t working. Associations relying on manual processes often miss opportunities to engage members or optimize their events

Lack of insights leads to missed opportunities. Cloud-based AMS solutions give you access to real-time reports that show member engagement, retention trends, and areas for improvement. 

Don’t Get Stuck in the Past 

Associations using outdated systems are seeing higher churn, wasted time, and less engagement. You don’t have to stay in this cycle. Modern AMS platforms like Glue Up give you the tools to automate processes, personalize communications, and use data to make smarter decisions. 

AI Fits Seamlessly Into Association Management 

AI isn’t just for tech bros and futuristic startups—it’s a game-changer for associations, too. It helps you work smarter by automating tasks by improving member engagement and giving you valuable data-driven insights. Here’s where AI can make a real impact:

Streamlining Operations 

Think data entry, sending renewal emails, and managing event registrations. AI handles these repetitive admin tasks so your team can focus on things that actually move the needle—like member relationships and strategic planning.

AI can process mountains of data (structured and unstructured) and give you answers. For example, analyzing feedback and engagement trends can help you identify what’s working and what needs improvement.

Boosting Member Engagement 

Image
predictive_analytics

 

AI can predict whether a member is likely to renew or attend an event by analyzing past behavior. This lets you be proactive and address potential issues before members drift away.

Personalized engagement keeps members interested and makes them feel valued, which means better retention and stronger loyalty.

Making Smarter Decisions

Image
resource_optimization

 

AI can pull valuable info from emails, forum posts, and even social media chatter. This gives you a better read on member sentiment, so you can adjust strategies based on what they actually want.

AI-powered analytics tell you where to put your money and effort. If a specific program is driving engagement, you’ll know to double down. If something isn’t working, you can shift focus without wasting time or budget. Maximize your resources while improving decision-making.

AI in the Future of Association Management

AI Isn’t Done Evolving, and neither Are the Opportunities for Associations. Expect Things Like:

  • Advanced machine learning for deeper insights and smarter recommendations.
  • Blockchain integration for super-secure data management.
  • Virtual assistants that give you real-time access to data, making meetings and decision-making more efficient.

AI is key to modernizing associations and making sure you’re always ahead of the game. The future is now, and it’s looking pretty awesome.

The Way Forward 

Image
ai_fueled_growth

 

You don’t have to keep drowning in emails, low engagement rates, and manual processes. AI-driven tools like Glue Up can be your lifeline, transforming how your association operates and engages members. 

Ready to future-proof your association? Book a demo with Glue Up today and discover how AI can make your life easier, your members happier, and your association stronger.

Manage Your Association in Under 25 Minutes a Day
Table of Contents

Related Content

 
modernize_member_services_with_ai_chatbot_technology
Many associations face challenges in providing timely, personalized support to their members due to limited resources and staff availability, resulting in delayed responses, missed opportunities for…
Empowering Your Association: Glue Up's AI Features Explained
As a leader in your association, you're constantly seeking innovative tools to enhance your operations, engage members, and streamline workflows. Glue Up, a leading provider of association…
A Guide To AI Email Automation for Associations [Tools and Benefits]
Email marketing has become an indispensable tool for associations to engage with their members, promote events, and disseminate valuable information. However, crafting personalized and engaging…